Tool comparison 2026
ProperSend vs Instantly — which cold email tool should you choose?
Instantly is the global cold email leader — but its real price isn't the $47/mo you see on the pricing page. Outreach ($47) + SuperSearch ($47) + CRM ($47) = $141/mo real cost. ProperSend gives you everything in one price: sending, KRS/CEIDG database, CRM, AI scoring, voice bots, SMS — from 119 PLN/month ($30). Compare the real costs.
Feature comparison
| Feature | Instantly | ProperSend | Winner |
|---|---|---|---|
| Real starting price | $94/mo (Outreach + SuperSearch) | 119 PLN/mo — everything included | |
| A/B testing | ❌ locked behind $97/mo | ✅ from 119 PLN/mo | |
| Polish company database | ❌ global only (450M+) | ✅ KRS/CEIDG 6M+ | |
| CRM | separate $47-97/mo | ✅ built-in Kanban | |
| AI lead scoring | via credits (extra cost) | ✅ included in PRO | |
| Voice AI (ElevenLabs) | ❌ | ✅ in PRO+ | |
| SMS campaigns | ❌ | ✅ in PRO+ | |
| Warmup | ✅ unlimited | ✅ unlimited | — |
| Unlimited mailboxes | ✅ | ✅ | — |
| API | ✅ | ✅ PRO+ | — |
Real Cost — Instantly vs ProperSend
| Scenario | Instantly | ProperSend |
|---|---|---|
| 1 person (solo outbound) | ~$94/mo | 119 PLN/mo ($30) |
| Team (sending + database + CRM) | ~$191/mo | 199 PLN/mo ($50) |
| Scale 25K+ leads | ~$244/mo | 349 PLN/mo ($87) |
| Hidden fees | SuperSearch +$47, CRM +$47 | Zero — everything included |
When to choose ProperSend over Instantly
- You don't want to pay for 3 separate subscriptions (Outreach + SuperSearch + CRM)
- You need A/B testing without extra cost — Instantly locks it behind $97/mo
- You operate in Poland — KRS/CEIDG in real-time
- You need voice AI and SMS — Instantly doesn't have them
- You want AI lead scoring included (Instantly: separate credits)
When Instantly might be better
- 1You operate globally (US/EU) — their 450M+ database is stronger for English-speaking markets
- 2You scale 500K+ emails/month
- 3You need their warmup network (4.2M+ accounts)
Last updated: 2026-07-11Price sources: Instantly Pricing, Instantly SuperSearch
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